Audi’s long-anticipated Formula 1 project now has its official identity. The team will compete as Audi Revolut F1 Team when it enters the championship in 2026, following the fintech company’s title partnership announcement from July.
The team revealed its name and logo today, alongside confirmation that the full car livery will be shown at a launch event in Berlin on 20th January 2026. For those tracking Audi’s F1 preparations, this represents one of the final public-facing pieces falling into place before the season opener.
What the Partnership Actually Means
Beyond the naming rights, Revolut’s involvement extends into the team’s operational structure. The fintech will integrate its business banking platform into the team’s financial operations, while Revolut Pay will handle transactions through the team’s online store. For Revolut users, there are promises of exclusive benefits and race access perks, though specific details haven’t been announced yet.
This approach mirrors how modern F1 partnerships function, less about logo placement, more about operational integration and fan engagement through digital platforms. Whether that translates to meaningful benefits for users remains to be seen once the actual offerings are revealed.
The Structural Changes
As part of the formation, Sauber Motorsport AG, the Swiss team Audi acquired, will be renamed Audi Motorsport AG. The UK technology centre in Bicester gets rebranded as well, though the parent holding companies retain the Sauber name, acknowledging the team’s history.
The operational setup spans three locations: power unit development happens in Neuburg an der Donau in Germany, chassis development and race operations run from Hinwil in Switzerland, and the Bicester facility provides access to Formula 1’s traditional engineering hub in the UK.
Timeline and What’s Next
With the Berlin launch scheduled for 20th January and the first race of the 2026 season roughly 50 days after that, the timeline is compressed. The January event will be exclusive initially, with a public opening the following day for fans who want to see the car in person.
The team already showed the Audi R26 Concept in November, but that was a technical demonstration rather than the actual race livery. The Berlin reveal will show how Audi’s design language translates to a competition car that needs to meet both aerodynamic requirements and brand identity.
For anyone following the new regulations coming in 2026, which increase the electric component of the hybrid system to nearly 50 percent and mandate sustainable fuels, Audi’s entry timing aligns with these technical changes. Whether that provides an advantage for a new entrant or simply levels the playing field against established teams will become clear once testing begins.
The January launch should provide more concrete details about driver line up, technical partnerships, and those promised Revolut user benefits. Until then, this announcement primarily confirms what the team will be called when it shows up on the grid.
