It’s been quite a while coming, as today marks the launch of Amazon’s dedicated website, Amazon.ie. As a result, Amazon says shoppers in Ireland now have direct access to 200 million products with fast and convenient delivery and easier returns.
This follows Amazon’s promise to launch a dot IE in 2025 and years of shoppers in Ireland working out the best way to save money while shopping on Amazon.co.uk.
I’ve just given the transition to Amazon.ie a quick test, moving my Prime membership from the UK site to the Irish site. Amazon.ie’s Prime membership costs €6.99 per month or €69.90 for the year. You save just under €14 when you pay annually. The process was clean with a 30 day free trial and my last UK Prime membership refund immediately being initiated; but it will take a few days to be paid back.

The launch also means you can now easily buy Amazon products like the Amazon Fire Stick much easier, as UK says to Ireland were previously restricted. Beyond the typical products, Amazon.ie will also soon feature an Irish brands section including Barry’s Tea, Bewley’s, and Ella & Jo.
To celebrate the launch, you’ll save €10 when you spend €50 on Amazon.ie.
Speaking about the launch, Amazon Country Manager for Ireland, Alison Dunn, said “our teams across the country are unbelievably proud and incredibly excited to launch Amazon.ie.The store brings a wide selection of great value products with fast delivery to customers in Ireland, a local Prime membership with incredible benefits and savings, and lots of opportunities for Irish businesses to reach more customers. We have been building towards this moment since the launch of our fulfilment centre in Dublin in 2022, and we can’t wait to write the next chapter of our story in Ireland”.
I envisage some headaches for Amazon customers in Ireland transitioning. While the process itself is simple, there are going to be features missing or benefits lost for Irish customers. It’ll take me a few days to find them all, so watch this space. There are also some product gains lacking that I had hoped for. For example, Anker powerbanks are still not available from the Irish distribution centre. You can buy them, but you’ll be waiting for a few days.