So a little something something happened in the industry that pipes Facebook and Netflix into your home, as UPC has officially re-branded to Virgin Media.
Yup the one and very same Virgin crowd that were in Ireland until iTunes drove them out of business. Well they are back and in typical Virgin style, back with a bang. Last Friday, Virgin Group founder, the one and only Richard Branson, arrived in the RDS aboard a massive bull-nose truck, announcing the re-brand of UPC to Virgin was here. Shortly after, Branson was on the Late Late Show with Ryan Tubridy, cutting off Tubs’ tie.
Sure enough, this was a little bit of cringey pantomime, but it’s a publicity stunt of a company that really does care what the customer thinks of it. To this date, certain customers still refuse to let go of the horrendous customer care that was received at the hands of NTL and Chorus, but we really must move on and realise that Virgin Media could provide the Irish market a much needed shake up. In the UK, Virgin have positioned themselves as a cool technology based network, bringing the very best entertainment and prices to their customers. While it’s very early in the life of Virgin Media Ireland, one can only hope they bring the same energy to the Irish market that they have in the UK. This only leaves one real question.
Who would win in a fight between Richard Branson and Michael O’Leary?