Give me a list of things the traditional Irish banks don’t do. A couple of years ago, it was as simple as mobile payments, but to be fair they caught up there to neo-banks like Revolut. But Revolut likes to stay a step ahead in doing the unexpected from your bank. Today, Revolut announced that they are a title partner to one of the new F1 teams joining the grid in 2026; Audi F1.
Audi Joins the 2026 Grid
Audi will become a works Formula 1 team in 2026, taking over the existing Sauber outfit, which currently races under then sponsorship name Stake Kick. “Works” is a really important word there because this means this is a proper Audi team, not a team sponsored by Audi. The German manufacturer will enter with its own factory team and a hybrid drive system (“power unit”) developed in Germany.
Revolut Partners With Audi F1
Revolut, is a title sponsor or partner. This means the team will appear on TV and at races as Revolut Audi F1.
Revolut is a massive brand with over 60 million customers worldwide. Here in Ireland, the bank has a massive base of over 3 million customers. Considering our population, that’s simply massive. But still, sponsoring a F1 team is a privilege reserved for only the world’s biggest brands. For me, this sponsorship is a big moment for Revolut on the world stage.
With around 820 million fans and 1.6 billion TV viewers during 2024, Formula 1 is the world’s most popular sports series. I can still remember a time in the past few years where family in Germany had never heard of Revolut and now they’ll sponsor one of only two German F1 teams.
As part of the partnership, Revolut Business will be integrated into the team’s financial operations. Practically, this means fans will be able to buy Audi F1 merch and checkout with Revolut.
