The beloved high street brand, Penneys, has launched a long overdue mobile app in Ireland. Online shopping lovers may still be disappointed as the app does not offer a transactional online store.
While you will still have to go to your nearest shop to actually buy anything, the Penneys app will let you check stock in stores closest to you.
Alongside product listings, the app has a built-in store locator for quick access to opening hours and directions, and a “favourites” feature to save your top picks for your next visit. You can also opt-in for personalised notifications to stay updated on new arrivals and exclusive updates.
Penneys has highlighted that the app’s launch in Ireland meets a growing demand for digital tools to enhance the in-store experience. The lack of online shopping could be a missed opportunity, but I personally find it somewhat understandable knowing just how tight margins are for a brand like Penneys and how expensive shipping has become.
Deflecting from the lack on an online shop, Fintan Costello, Head of Penneys Ireland, said “customers love the buzz of a Penneys store – from discovering the latest trends to picking up everyday essentials for the family” and that “digital channels are driving shoppers into our stores, and so with more people browsing online before they shop, the Penneys app extends that experience, offering a convenient and inspiring way to explore our ranges anytime, anywhere”.
The app, which is now available to download from the Apple Store and Google Play Store.
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