Dublin Artist Maser has launched the augmented experience “Hexahedron” in Charlemont Square in Dublin. Organised by Dublin City Council (DCC) as part of Dublin’s EU Capital of Smart Tourism programme, this promises to be Ireland’s biggest AR experience. A beautiful marriage between street art and modern technology means this is something both techies and art lovers will get a kick out of.
What is “Hexahedron” by Maser?
‘Hexahedron’ is the creation of Maser (real name Al Hester), the internationally renowned Dublin-born artist known for his vibrant murals and thought-provoking public art. This time, he’s teamed up with AR innovators Imvizar to take his creativity to a whole new level—one that blends the physical world with digital art. The result? An immersive AR experience that transforms Charlemont Square into a dynamic gallery.
Both indoors and out, you’ll be able to use your phone to watch as Maser’s artwork springs to life, painting the space in vivid colors and shapes that shift as you move.
It’s an interesting experience when some know what’s going on and others don’t. I had several delivery drivers, perplexed as to what I was filming in the area with such amazement.
Personally, my favourite part of the experience is the external arch. This is the starting point for the outdoor experience where you literally walk through a portal into Maser’s imagined world. Imvizar co-founder, Michael Guerin says one of the highlights with this types of installations is “you arrive on site and see what you have to play with”.
Speaking to Goosed.ie, Maser said parts of the artwork have been inspired by the area surrounding Ringsend and continues to be an ever evolving and iterative view of the world around him.
“Hexahedron” takes place at Charlemont Square and is open to the public from 6pm 14th November 2024. The outdoor experience will run for 12 months. I recommend you download the Imvizar App before you head over to make sure you don’t hit any issues.
