Google has begun rolling out AI Mode, which the company says is its most advanced AI-powered Search experience, to users in Ireland. The new feature, powered by Google’s Gemini models, is designed to handle more complex and conversational queries through text, voice, or images.
AI Mode will appear as a new tab on the Search results page and within the Google app for Android and iOS devices. The feature builds on Google’s existing AI Overviews, promising to offer deeper, multi-step reasoning and the ability to refine results through follow-up questions and contextual links to the web.
According to Google, AI Mode helps users manage exploratory and multi-part tasks that would typically require several searches — such as trip planning, styling advice, or learning complex topics. The company reports that early users are submitting queries two to three times longer than traditional search phrases.
Google also shared data from its Search Trends in Ireland, noting that “How to style a big cardigan” was the most searched “how to style” query over the past month. In such cases, AI Mode can generate tailored styling suggestions, combining visual examples and outfit ideas. The system can also create structured responses. For instance, comparing coffee brewing methods in a table of taste, ease of use, and equipment requirements.
The company says AI Mode continues Google’s aim of providing access to a broad range of sources. Internal data from AI Overviews suggests users visit a wider variety of websites for complex topics and engage more deeply with the pages they click through to.
Google notes that AI Mode’s results are rooted in its core quality and ranking systems, with new techniques introduced to improve factual accuracy. However, the company cautions that the system will not always provide an AI-generated summary if confidence in the response is low, in such cases, traditional web results will appear instead.
AI Mode is available to try in Ireland starting today through Google Search and the Google app.
