GoMo has announced the launch of what it says is Ireland’s first fibre broadband plan with a guaranteed fixed price, coming in at €29.99 per month for life. The offer is available to the first 10,000 customers, runs on a 30-day rolling contract, and is exclusive to existing GoMo mobile customers as part of a bundled package. There’s a once-off activation fee of €49.99.
The pitch is straightforward. No price hikes, no in-contract increases, no long-term tie-in. GoMo applied the same model when it entered the mobile market back in 2019, and it genuinely shook things up at the time. Whether the same disruption translates to broadband depends almost entirely on one thing: the quality of the product.
Is GoMo fibre broadband worth switching to?
That’s the real question, and it’s a complicated one depending on your situation.
The Irish broadband market has a significant problem that GoMo’s pricing alone won’t solve. Virgin Media has a large chunk of customers effectively locked in, not through contracts, but through infrastructure. In many parts of the country, Virgin Media is the only provider with access to high-speed connections, particularly full fibre or high-capacity hybrid networks. If you’re in that situation, a €29.99 price for life offer from GoMo is irrelevant if GoMo’s network simply doesn’t reach your address.
That’s worth checking early. GoMo Fibre Broadband is subject to location and network availability, so the first step for anyone interested is confirming whether it’s actually available where they live.
For those who do have a genuine choice, the value here is real. Broadband pricing in Ireland has a frustrating history of introductory rates that creep up after 12 or 18 months, sometimes significantly. A fixed price with a rolling monthly contract sidesteps that entirely, and it removes the annual negotiation many customers end up doing just to stay on a reasonable rate.
The catch is that GoMo will need to match the reliability and speeds that established providers offer. A great price means very little if the service doesn’t hold up. Comreg’s annual fixed broadband report gives a reasonable baseline for what Irish consumers actually experience across providers, and GoMo will need to be benchmarked against that over time, not just at launch.
What the plan includes
To recap the specifics, GoMo Fibre Broadband offers a guaranteed fixed monthly price of €29.99, a 30-day rolling contract with no long-term commitment, fibre-to-the-home technology, and a fully digital customer experience. It is available exclusively to GoMo mobile customers, so you need to be on a GoMo mobile plan to access it. The once-off activation fee is €49.99, and availability depends on your location.
Full details are available at GoMo.ie.
