A few years back I had one of those smart Oral-B toothbrushes, the one that paired with an app and popped up a little quadrant map on your bathroom mirror telling you which bit of your mouth you were meant to be scrubbing and for how long. I found it useful, not because the toothbrush itself was doing anything clever, but because it showed me, in real time, that I did not brush my teeth for anywhere near the two minutes dentists keep telling us to. I bring that up because Dyson has just launched a toothbrush that makes that old Oral-B look almost restrained.
The Dyson CameraJet launched today in Paris, and it is a very descriptive name to say the least. It is an electric toothbrush with a tiny built-in camera that watches your teeth as you brush, spots the gaps between them using machine learning, and fires a precision jet of mouthrinse into those gaps to floss them while you go. Dyson calls the whole package the Dyson Dental System, and the set, toothbrush, charging dock, travel case, toothpaste and mouthrinse, costs €479.99, available now in Ceramic Ultra Blue or Ceramic Pink.
You can’t take your eyes off Dyson. Every time you think they’ve settled into vacuums, hairdryers and fans, they turn around with something like a wearable air purifier disguised as headphones, and now a toothbrush that’s basically a dental endoscope with a water jet bolted on. This one, though, is aimed at a genuine problem rather than a gimmick, so it’s worth picking apart what it actually does and what it costs before writing it off as another mad Dyson idea.
What the camera and jet actually do?
The camera is a 100k pixel macro lens mounted right under the brush head, running what Dyson calls Gap Optical Targeting. It scans 28 images a second while you brush, tracking and predicting where the gaps between your teeth are, and within about 100 milliseconds of spotting one it fires a small conical burst of mouthrinse into it.
Dyson’s argument is that most water flossers use a needle-type jet that pierces plaque without shifting it, while a broader conical spray sweeps it away at lower pressure, which is gentler on gums in the process. The reservoir uses what Dyson calls an anti-gravity tank, essentially a pump system designed to keep firing properly even when the brush is held sideways or upside down, which matters more than it sounds once you’re trying to reach your back teeth.
The bit that gives this merit
The World Health Organization estimates that oral diseases affect nearly 3.7 billion people worldwide, which is a genuinely startling number for something so preventable. Dyson also points to its own research from 2017 showing that most people don’t floss as often as they should, and that average brushing time comes in around 45 seconds, well short of the two minutes recommended. That tracks with my own Oral-B experience completely.
I thought I was doing a reasonable job until a toothbrush told me otherwise, and I’d wager most people are in the same boat. There’s also a growing body of research linking poor gum health to broader issues like heart disease and cognitive decline, though that’s a correlation worth treating carefully rather than a reason to panic-buy a toothbrush. WHO
What it costs and what’s in the box?
In Ireland you’re looking at €479.99 for the full Dyson Dental System, which lines up with the UK price of £419.99 and the US price of $499 that other outlets are reporting today. Dyson has never shied away from charging a premium.
For that you get the CameraJet toothbrush itself, a charging dock that refills the reservoir in three seconds, a travel case, and Dyson’s own non-foaming toothpaste and mouthrinse in your choice of Ginger Mint or Spearmint, with a Peppermint Sensitive toothpaste variant for sensitive teeth.
There are a few concerns I have here. Dyson has made this non-foaming toothpaste themselves and I fear it’ll be both hrd to get and probably pricey. Also, the brush heads are RFID-tagged and proprietary, and the toothpaste and mouthrinse are Dyson’s own formulations too, so this is very much an ecosystem purchase with ongoing costs attached, not a one-off spend. But if that first price didn’t bother you, neither will most of this news.
The TL;DR
I haven’t had one of these in my hand yet, so this isn’t a review and I’m not going to pretend it is one. What I will say is that the problem Dyson is going after here is real and i generally like Dyson engineered products. Most of us genuinely don’t floss enough or brush for long enough, and I know that from my own experience, not just from a press release telling me so. Whether a €479.99 toothbrush with a camera in it is the right way to fix that is a different question entirely, and one I want to actually test rather than guess at. Early hands-on impressions are already starting to appear from outlets who got units ahead of launch, so a proper Goosed review is on the list. For now, the Dyson CameraJet is available today in Dyson’s own stores and through selected retailers, priced at €479.99.
