For many years, we’ve been bringing you the countdown to Prime Day. Sending you off to the UK site to buy your wares. This year, Amazon launched its full Irish website to a somewhat lukewarm response from the shopping public. All of that means that for the first time ever, Prime Day takes place on an Irish version of the Amazon website. Here’s everything you need to know.
What’s New for Irish Shoppers
Amazon Prime Day 2025 is making history as the first-ever Prime Day sale available directly on Amazon.ie. It comes just four months after Amazon officially launched its dedicated Irish website in March 2025, marking a significant milestone for Irish consumers who previously had to rely on Amazon.co.uk for much of their online shopping needs. I say much, but not all.
Indeed, many don’t like shopping with Amazon but I find it nearly impossible to avoid. The sheer volume of items I want or need and either can’t find on the high street or can’t find at a reasonable price – is shocking.
So while many will avoid giving Jeff Bezos more money for Venetian weddings, even more will likely be building up shopping carts in anticipation for the big sale. Running from Tuesday, July 8th to Friday, July 11th, this year’s Prime Day breaks new ground by extending to four full days – double the usual 48-hour format. This gives Irish shoppers 96 hours to explore hundreds of thousands of deals across more than 35 categories, from electronics and home goods to beauty and fashion
Getting Prime Access in Ireland
To access Prime Day deals, you’ll need an Amazon Prime membership. Prime membership on Amazon.ie costs €6.99 per month or €69.90 annually – significantly cheaper than the UK equivalent, which costs around €11 per month. New customers can take advantage of a 30-day free trial, giving you full access to all Prime Day deals without immediate commitment.
For those switching from a UK Prime membership, Amazon makes the transition seamless. Your UK subscription will be automatically cancelled and fully refunded when you switch to the Irish version, even if you’ve paid for an annual plan.
Some of the criticism that Amazon has faced since launching the Irish website is that the discounted Irish membership rate does mean the loss of some services too.
What Makes This Prime Day Special
Prime Day is popular simply because there’s the chance to bag some deals. Now, with all sales, it’s time for the buyer to beware. Plenty of online retailers play fast and loose with sales pricing. I’m not saying Amazon does this, but it’s worth looking at some pricing today for products you’re interested in and just make sure the savings are as impressive during the sale.
In fact, Amazon has included a neat feature for transparency. Here you can see they show the current price, the recommended retail price and the lowest price the product was at in the past 30 days. This doesn’t mean it’s technically the lowest price Amazon has ever sold this product, but it does give you an idea of how good the deal is. Like this beard trimmer I bought myself.
Also, it’s worth looking today simply because Amazon already has some great deals on products in the Prime Day pre-sale! But here are some other reasons it’s popular.
First-Time Irish Integration
This Prime Day marks Ireland’s debut as one of 26 countries participating in the global event, joining established markets like the US, UK, Germany, and France. The integration of Amazon.ie means Irish shoppers can now enjoy local pricing in euros, faster delivery through Amazon’s Dublin fulfilment centre, and no additional customs charges.
It’s probably still worth checking the price of the product you’re interested in on Hagglezon. This is a price comparison site for Amazon across Europe. Ireland was coming soon on the site, but has vanished, likely because there is no affiliate program in place yet.
Today’s Big Deals Feature
Amazon is introducing a new “Today’s Big Deals” feature, offering themed daily deal drops that launch at midnight each day throughout Prime Day. These limited-time offers will feature top brands like Samsung, Kiehl’s, and Levi’s, with deals refreshing as frequently as every five minutes during peak periods.
Supporting Irish Businesses
Amazon.ie’s “Brands of Ireland” page will showcase local companies during Prime Day, including well-known names like Barry’s Tea, Bewley’s, and Ella & Jo. This initiative, developed in collaboration with Enterprise Ireland, helps Irish businesses reach both domestic and international customers through Amazon’s global platform
All of that means you should be able to bag some deals while somewhat supporting local.
Expected Deals and Categories
Based on Amazon’s announcements and historical patterns, Irish shoppers can expect significant discounts across multiple categories:
Tech and Electronics
Naturally, I’m particularly interested in the tech section of Amazon’s Prime Day sale. The likes of Eufy, SwitchBot, Aqara, Ugreen and more are the kinds of products I’d be looking for.
Home and Kitchen
It’s a great sale to pick up bits and pieces for the home too. Organisational things for the kitchen to Phox refills if you have a sustainable water filter.
Beauty and Personal Care
One of the big additions to Amazon launching the Irish site is the inclusion of beauty products. I’m assuming there were legal barriers to shipping these products internationally. You can expect to see sales from Arona Solid Perfume, Kinvara Skincare, Ella & Jo and TanOrganic.
Fashion and Lifestyle
There are plenty of clothing brands on Amazon too. From Levis to Amazon own brand clothing. You should be able to find some savings of up to 50% in these departments. Alongside this toys and games including LEGO should also be reduced.
Another section I’ll be monitoring!
Shopping Smart: Tips for Irish Consumers
You can already start prepping for the Irish Amazon Prime Day sale.
Before Prime Day Begins
Create a wishlist of items you genuinely need. This prevents impulse purchases and helps you track which products go on sale. Add items to your Amazon wishlist now to receive notifications when deals become available. I can’t stress this enough. Plan your purchases to make sure you’re buying something you actually want at a price that’s actually good.
Download the Amazon app for faster checkout and real-time deal alerts. The mobile app offers the most seamless shopping experience during busy sale periods.
During Prime Day
Check competing retailers – many Irish and UK retailers run counter-sales during Prime Day, sometimes offering better deals than Amazon. It’s also a good way to check if sales prices are actually good. For example, that beard trimmer I bought was €85 on the Boots website, indicating I was getting a good deal.
Act quickly on lightning deals – these limited-time offers often sell out within minutes, especially on popular tech items. Again, only if it was something you planned to get.
Payment and Delivery
With Amazon.ie, Irish customers benefit from:
- One-day delivery on millions of items through the Dublin fulfilment centre
- No customs charges on purchases
- Local pricing in Euros without currency conversion fees
- Easy returns through Amazon’s established network
The Euro pricing isn’t always a great thing as you might find some products cheaper on Amazon.co.uk. But if it is cheaper, and you choose to purchase over there instead, be sure to pay with Revolut and use the Revolut exchange rate instead of Amazon’s. You’ll save a small fortune doing that.
Make the Most of Prime Benefits
Beyond Prime Day deals, your Prime membership includes:
- Prime Video: Access to award-winning content including The Lord of the Rings: The Rings of Power and live UEFA Champions League matches
- Prime Gaming: Free games and in-game content monthly
- Amazon Photos: Unlimited photo storage
- Exclusive partner offers: Including discounted ODEON cinema tickets and free Deliveroo Plus Silver membership
You may as well get every single benefit under the sun if you’re giving Amazon your hard-earned cash.
Featured image is indeed AI-slop. Sorry.
