Christmas is just around the corner, and while the festive season brings plenty of cheer, it’s also a time when companies look for ways to show their appreciation for their hardworking staff……Hi Martin. A recent survey by CleverCards has found that Christmas gift cards are becoming an increasingly significant gesture that can boost employee loyalty and job satisfaction—and Irish workers are all for it.
The Power of the Christmas Gift Card
According to the survey, 84% of Irish employees say that receiving a Christmas gift card from their employer boosts their loyalty, making them less likely to switch jobs. In a time when retaining talent is a challenge for many companies, it seems that a thoughtful end-of-year gift can make all the difference. For many, these cards aren’t just a simple token—they represent genuine recognition of their hard work and contributions throughout the year.
Kealan Lennon, CEO of CleverCards, summed it up perfectly: “The survey findings underline the importance of flexible, tailored Christmas gift cards as vital in employee job satisfaction and loyalty.” With the cost of living on the rise, a gift that can help alleviate some financial pressure or simply offer a treat seems to be a win-win for both employees and employers.
Flexibility is Key
One of the standout findings from the survey was just how much value employees place on the flexibility of these gift cards. A massive 92% of Irish workers said that the ability to spend gift cards anywhere—online or in-store—is crucial. It’s this flexibility that makes the gesture feel genuinely useful, allowing employees to decide how best to spend their end-of-year bonus.
And what are they spending it on? It turns out that while 26% of employees use gift cards for paying bills, the majority prefer to treat themselves. Whether it’s a little retail therapy or a special experience, the freedom to decide where and how to spend the gift card seems to make it all the more rewarding.
A Christmas Gesture with Lasting Impact
It’s not just about loyalty—90% of those surveyed said that receiving a tax-free benefit, like a Christmas gift card, gives them a more positive view of their employer. That’s a pretty powerful statistic, especially when companies are looking to foster a positive work environment. When employees feel valued, they’re not just more likely to stick around—they’re also more motivated and engaged, which is great news for productivity.
With the Irish government’s Small Benefit Exemption scheme allowing employers to give up to €1,000 to each employee tax-free, Christmas gift cards are an easy and effective way to reward staff. And with recent changes to this scheme, the exemption has been increased to €1,500—giving even more flexibility for companies to provide meaningful rewards without the tax burden.
The Gender Divide
Interestingly, the survey also found some differences in how male and female employees view gift cards. Women tend to have a stronger preference for receiving Christmas gift cards, with 84% showing a higher level of appreciation for the gesture. Men, on the other hand, appear more likely to expect it, with 49% anticipating a gift card from their employer this festive season.
Overall, whether it’s spending on something fun or just covering essentials, the message is clear—employees value the gesture, and it helps build a better relationship between them and their employer. As more companies look for ways to attract and retain talent, gestures like these can go a long way.
Combined UK and Ireland Findings
The survey, which examined 600 workers across Ireland and the UK, found similar trends on both sides of the Irish Sea. A large majority of employees in both regions value the flexibility of gift cards, with 88% highlighting the importance of being able to spend anywhere, rather than being limited to a select few retailers. In Ireland, this number jumps to 92%, showing an even stronger desire for spending freedom.
Conclusion: A Simple Gesture Goes a Long Way
With the festive season upon us, companies have the opportunity to show appreciation to their employees in a way that’s meaningful and impactful. The CleverCards survey shows that Christmas gift cards aren’t just a small gesture—they’re a powerful tool for boosting employee satisfaction and loyalty. By giving employees the flexibility to choose how they use their gift, companies can make a genuine difference to their staff’s experience.
As businesses look to navigate a competitive job market, it’s clear that something as simple as a Christmas gift card can help set them apart. So, if you’re an employer considering how to thank your team this year, a gift card might just be the perfect choice.
