Roborock, the Chinese smart home cleaning brand, has officially launched in Ireland through an exclusive partnership with Harvey Norman. This is Roborock’s first proper entry into the Irish market, which the company describes as “key strategic” for its European expansion. It’s arriving with three models spanning entry to premium tiers, all positioned as direct competitors to established players like iRobot, Eufy, and Dreame.
The Three Launch Models
Roborock is launching three models in Ireland, most notably the famous robovac with an arm for getting items out of the way when needs be.
Roborock Saros Z70 (€1,299) – The headline model features a five-axis robotic arm (called OmniGrip) that unfolds from the unit to physically pick up and move lightweight obstacles like socks and slippers (up to 300g). At just under 8cm tall, it also squeezes under most furniture. The company acknowledges that future software updates will expand what it can handle.
Roborock Saros 10 (€1,099) – A mid-tier option without the grabber arm, but still slim at 7.98cm. It uses a RetractSense system to lower itself further when navigating under furniture, plus a VibraRise 4.0 mopping system that vibrates to scrub rather than just drag a wet pad across floors. Available in black or white.
Roborock QV 35S (€499) – The budget entry point. It self-empties, washes its own mop, delivers 10,000 Pa suction, and includes obstacle detection to avoid furniture. Also comes in black or white.
What This Means for Irish Customers
Roborock is a legitimate heavyweight in this category globally (it’s the top-selling robot vacuum brand according to IDC), but Ireland has been a gap in its European rollout until now. The Harvey Norman exclusivity gives it instant nationwide visibility.
The Saros Z70’s robotic arm is the main differentiator here. It’s a clever piece of engineering, though it won’t pick up heavy items, larger objects, or anything tangled.
Roborock units are app-dependent for mapping, scheduling, and most advanced features. The slim profiles (all under 8cm) are great for getting under furniture, but that design constraint means smaller dustbins and water tanks compared to chunkier alternatives.
Pre-orders opened today, with units going on sale from 18 February in stores and online. Roborock will be sending over units for us to test out too, so watch this space.
