5G just got real. While 5G is now available in every county and on every network thanks to Three’s recent 5G launch, 5G is now going mainstream. The big moment for many was always going to be Apple launching a 5G phone and that’s happened. At an impressive online-only launch, which was genuinely an impressive videographic experience, Apple announced the iPhone 12.
What iPhones Were Announced?
Apple announced the iPhone 12, iPhone 12 Mini, iPhone 12 Pro and iPhone 12 Pro Max. I’m going to focus on the first launch which will be the iPhone 12 and iPhone 12 Mini.
This is obviously the press releases sent by Apple as you can see from the really happy language being used. I’ll be updating this as we go along, but if you really want to know first about iPhone, here’s what Apple wants you to know.
The First 5G iPhone
iPhone 12 and iPhone 12 Mini promise to deliver an advanced 5G experience. 5G on iPhone means 5G is going mainstream on the annually best selling smartphone. This year’s iPhone boasts improved speeds for faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and more. Apple highlighted security as s big benefit too, including reducing the need to connect to public Wi-Fi hotspots.
Featuring the most 5G bands on any smartphone, iPhone 12 models offer the broadest 5G coverage worldwide.
New Advanced Dual-Camera System
iPhone 12 and iPhone 12 Mini deliver powerful computational photography features enabled by A14 Bionic and a new dual-camera system. The camera features the Ultra-Wide camera and a new Wide camera with an ƒ/1.6 aperture, the fastest yet on iPhone, providing 27% more light for even more amazing low-light photos and videos.
Computational photography is taken to the next level on iPhone 12 models with Night mode and faster-performing Deep Fusion now on all cameras — TrueDepth, Wide, and Ultra Wide — for improved photos in any environment. Customers will experience brighter pictures and better contrast for photos shot in low-light settings with Night mode, and more texture and less noise in Deep Fusion photos. Smart HDR 3 uses ML to intelligently adjust the white balance, contrast, texture, and saturation of a photo for remarkably natural-looking images.
iPhone 12 features the first camera to shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience, allowing customers to easily capture, edit, and share cinema-grade videos natively on iPhone. Dolby Vision grading is processed live while recording, and sustained during editing, whether in the Photos app or iMovie. And playback on iPhone 12 is more realistic than ever on the industry-leading Super Retina XDR display. Both models also now feature improved cinematic video stabilisation, even more true-to-life selfie videos with Dolby Vision, and Night mode Time-Lapse, offering longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod.
iPhone 12 Accessories
MagSafe improves wireless charging for a better, more efficient experience, and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 mode. It overcomes a common issue with wireless charging. MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimised for alignment and efficiency, that perfectly connects to iPhone every time.
MagSafe chargers efficiently provide up to 15W of power, while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers.
Featuring iOS 14
iOS 14 delivers a reimagined iPhone experience with new ways to customise the Home Screen. Beautifully redesigned widgets present timely information at a glance and can be pinned in different sizes on any Home Screen page. The App Library is a new space that automatically organises all of a user’s apps into one simple, easy-to-navigate view. iOS 14 also brings new ways to discover and use apps with App Clips, powerful updates for staying connected in Messages, greener ways to explore cities with Maps, and enhanced privacy features for even more transparency and control.
A14 Bionic: Undisputed Leadership in Innovation and Performance
Generations ahead of the competition, A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.
Pricing is currently live for Ireland on the Apple website and in terms of Irish networks, Three is currently letting you register your interest in when they’ll be doing a pre-order.
