Ireland’s latest network iD was announced today bringing with it that feeling you have felt when UTV Ireland or TV3 launched.
It’s impossible not to share a certain curiosity with a new service launching, as one half of Ireland’s brand new MVNOs announced their name. iD , powered by Carphone Warehouse, has been created as part of the Three and O2 merger, which required Three to support two new MVNO operators in the market place. iD will be followed by UPC’s MVNO, which has yet to be announced.
The design of iD Ireland follows 18 months of market research to bring what the people really want in a network to life. General Manager of iD Ireland, Hamish White stated “over 65% of the market are pre-pay mobile customers who have not committed to a mobile operator. We’re planning to fill the gap.”
No further details have been announced, but launch is expected in the coming weeks. You can register to receive the latest updates on the iD Ireland website, like them on facebook, or follow @iDMobileIreland on Twitter.